Monday, November 28, 2011

What's #1 worth

Article on what #1 is worth in search results (SERP) has many relevant cites. One item stands out to me: the number of clicks to the number of searches:

In August of 2006 AOL leaked millions of search records. Some SEOs scoured through this data to look at click data by ranking. A comment on Jim Boykin's blog reveals the percent of clicks for each position for 9,038,794 searches and 4,926,623 clicks. Donna Fontenot shared the relative click volume of lower ranked results relative to the top ranked site.


4,926,623 / 9,038,794 = 0.545053134

So 54.5% of searches on Google result in a click. Alternatively, 45.5% of search do not result in a click. I think this is an important data point to keep in mind when dealing with metrics.

Thursday, November 24, 2011

Leadership today

Peggy Noonan's Article commenting on Steve Job's thoughts on innovation in companies.  Steve believed that company's stop focusing on creating value and focus on salesman and accounting.  These are ideas in Steven Denning's Radical Management.

Friday, November 18, 2011

500 algorithm change per year

According to the Google post, there are approximately 500 changes to their search algorithm a year.  Tough work for an SEO...

Usability

Recent post on various usability studies: http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/

Tuesday, November 15, 2011

Reboot management

David Carr had an interesting article on management philosophy's.  Showcasing the winner of a contest for an organization built around personal comments to each other with no formal titles. Interesting and not that different than PDP process.

Thursday, November 3, 2011

Multitasking

Fun and entertaining post to read on multitasking and work:
http://blogs.hbr.org/schwartz/2011/11/four-destructive-myths-most-co.html

While I've never been a fan of 'multitasking' for the reasons Tony points out, there are many examples of where 'multitasking' works (just take a look at the comments).  In the end, I believe how you define 'multitasking' determines if people can effectively utilize 'multitasking'.

I would have liked some links to the research Tony used to determine they are myths.